Top 10 Richest Athletes in the World 2017 ( Forbes) new Updates HD It has got nothing to do with the celebrity football match he recently played or the football team he owns, but Virat Kohli is now a more valuable brand than Argentina and FC Barcelona forward Lionel Messi. Cristiano Ronaldo is the only footballer ahead of Kohli, who is No. 7 on the Forbes list of most valuable brands among sportspersons.Forbes calculates the brand value of an athlete by subtracting the average income of the top 10 athletes in the same sport from the total earnings of that athlete, excluding salary and bonus from their sport and all investment income. Forbes calculates Kohli’s brand value at US $14.5 million, a million dollars more than the No. 9 Messi, and $22.7m short of the biggest brand among athletes in sport, Roger Federer. In other words, Kohli’s endorsements earn him $14.5m more than the average endorsement income of the top 10 cricketers. Despite a major dip in their brand value over the last year, golfers Phil Mickelson and Tiger Woods were in the top six.

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