UFC 232 pay-per-view buyrate estimates are in courtesy Dave Meltzer and they’re substantial: 700,000. Jon Jones’s second over Alexander Gustafsson reaches his third-best buyrate figure as a UFC pay-per-view headliner.

What’s the takeaway here? First, the pre-fight declarations that fans were done with the UFC or Jones proved to be a tempest in a teapot. There’s no indication whatsoever that the controversy surrounding Jones did anything but boost business. As I’ve previously argued, if you really dislike Jones, but your habits make you indistinguishable from fans, then you’re really just a fan by a different name. Second, anti-doping scaremonger tactics continue to fall flat.

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